FCC Oversight Needed On Marketing by VRS Providers?
12 03 2009Folks..
This is just a speculative musing with a suggestion for the FCC.
As the VRS industry grows, and we’re seeing VRS industry testing FCC on some uncharted areas of sales, marketing and telemarketing within VRS providers. The relay regulations, for most part, are ambiguous on what relay services can be used for. The original relay regulations seem to imply that relay services (all of them) is intended for relay users only (individuals who have communicative disabilities), and not for the relay providers to use themselves to make money.
A couple or so of the VRS providers seems to be taking advantage of the implied allowance of marketing and taking it to the extreme that these VRS providers are making money off the marketing by utilizing many deaf/HOH employees. These VRS providers to best of my assessment either make most money out of marketing or at least sizable percentage of overall profit, not from VRS users outside of VRS employment. Whether deaf/HOH staffs succeed in their works or not seem not to matter cuz they are building up VRS minutes.
That, to me, seems questionable or maybe even unethical? Theoretically speaking VRS providers should make most profit out of VRS users utilizing VRS for their personal and personal business uses, not from using their own employees to ramp up VRS minutes.
On other hand, there are remarks from decision makers that encourage relay service providers to let public know of their services (outreach and marketing). So what if a few or many of VRS employees are deaf and they need to use VRS to do marketing/outreach for VRS providers?
If FCC prevents VRS from doing telemarketing, then that is not fair to deaf/HOH who may lose the jobs working for VRS providers. On other hand, allowing marketing opens the door for possible abuses by VRS providers.
Looks like a catch-22 situation. What to do?
Generally speaking, people who work in sales, telemarketing or marketing have to earn their keep; in other words, their work has to produce results for their companies – make money or achieve objectives. If not, they lose the job.
With this underlying concept; I have one suggestion.
If VRS providers use their own people or contract out to do sales, marketing, or telemarketing services, the deaf/HOH can use VRS. However, at the break-even cost, not at the regular reimbursement rates. Any VRS minutes from deaf/HOH staff incurred from within VRS providers or telemarketeers who specifically use VRS providers that they contracted with, VRS providers should submit VRS minutes to the FCC at break-even reimbursement rates – not at $6.64 per min, but at break-even rates whatever that might be.
In other words, VRS providers will NOT make money out of using deaf/HOH based on VRS minutes only. That means deaf/HOH persons would have to "earn" their keep by doing their work successfully.
This effectively will not discriminate against deaf/HOH working within or who may have contract with VRS providers doing marketing work. At the same time VRS providers do not lose lot of money or earn obscene amounts by ramping up VRS minutes at regular reimbursement rates. Deaf/HOH persons in sales, marketing, or telemarketing would have to "earn" their salaries by achieving objectives for VRS providers.
This, to me, seems a win-win solution between VRS providers and FCC.
I want to see VRS industry succeed in a clean and ethical way, not dictated by greed and at the same time provide job opportunities for deaf/HOH to do work in sales, marketing or telemarketing.
Readers, let us know if you think this is fair or not. If not, your rationale being?
eyes open & thumbs up,
Ed
Categories : Alerts, FCC Issues, Musing, Vlogs

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